![]() A 1950’s print advertisement for Ballantine Ale is a great example.It shows four women and two men flirting and having drinks. They are usually hidden in pictures or flashed so quickly across a TV screen our conscious mind cannot even see them. We are unaware how the messages are conveyed to us. ![]() Do we have control of our decisions or do subliminal messages in advertising get into our subconscious and contribute to our decision-making? The Merriam-Webster Dictionary (1974) defines Subliminal as, “existing or functioning outside the area of conscious awareness” (p. Subliminal messages are suggestions that are processed by the subconscious mind without the conscious mind realizing it.This leads me to my next question. What message was the company was trying to send their consumer demographic? The ads look as though they contain subliminal messages. ![]() ![]() The pictures and print messages told a story and that got me thinking. Subliminal Messages in Advertising Essay Example ![]()
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